Work · the spec slate

14 ads built for Ketro.

Every ad names a persona, an angle and a format: the equation from the call. The UGC is shot to look like an iPhone photo; everything else is premium. 13 of the 14 are written for the conservative compliance tier, and one is held. Every quoted review is verbatim from ketroskin.com, and the Reddit post is real. Drafts, not finals: every render passes an editor and a strategist before it spends a dollar.

No kitchen sink.
14
spec ads
13
launch-safe
13
format families
0
invented claims
Brand 01. Product hero: the jar, huge
T1 · Launch-safe
01 · Product hero
Skip-the-pills adults (retargeting)
Angle: “It requires a prescription because it's that strong.”
Night 02. UGC IG Story: 2am legs
T1 · Launch-safe
02 · UGC, IG Story
Restless legs at night
Angle: Bedtime ritual in a partner's words.
Chronic pain 03. Us vs them: swallowed vs applied
T1 · Launch-safe
03 · Us vs them
Daily ibuprofen for chronic pain
Angle: Same class of medication, different route.
Chronic pain 04. iMessage overlay: the text from a friend
T1 · Launch-safe
04 · iMessage overlay
TMJ jaw pain
Angle: A friend's recommendation.
Brand 05. Macro product hero: formulated like skincare
T1 · Launch-safe
05 · Macro product hero
Hates greasy, stinging rubs
Angle: Formulated like skincare.
Chronic pain 06. Product hero plus headline: menthol on ice
T1 · Launch-safe
06 · Product hero + headline
Tried every menthol rub
Angle: Menthol distracts; this is prescription.
Chronic pain 07. Post-it on product: the drawer
T1 · Launch-safe
07 · Post-it on product
Chronic back pain, tried everything
Angle: Not drugstore cream.
Offer 08. Offer stat hero: $3.67 a day
T1 · Launch-safe
08 · Offer, stat hero
Ready to commit
Angle: $3.67 a day on the 90-day plan.
Joints + active 09. Testimonial: my PT recommended it
T1 · Launch-safe
09 · Testimonial
Active 50+, knee, PT-referred
Angle: Practitioner referral.
Joints + active 10. Callouts: two layers
T1 · Launch-safe
10 · Callouts
Gym-goer with chronic tightness
Angle: Gel for the pain, cream for the tension.
Chronic pain 11. Reddit screenshot: straight from r/PlantarFasciitis
T1 · Launch-safe
11 · Reddit screenshot
Plantar fasciitis
Angle: The problem in their own words, from a real r/PlantarFasciitis post.
Brand 12. Origin story: the locker room
T2 · Held
12 · Origin story
Weekend athlete
Angle: Built for a pro training room. Held until the Red Sox name is cleared.
Offer 13. Numbered steps: no office visit
T1 · Launch-safe
13 · Numbered steps
Thinks Rx means an office visit
Angle: Three steps, no office visit.
Desk + neck 14. UGC TikTok: desk neck, 3pm
T1 · Launch-safe
14 · UGC, TikTok
Desk worker, neck and shoulders
Angle: Chiropractor-recommended ritual.
What is enforced on every one of these: spec drafts built on Ketro's real label artwork and scraped brand tokens. The Rx ads assume the ad account is authorized for prescription-drug ads on Meta. Reviewer consent is to be confirmed before any quoted review runs in paid media.

The slate is the starting point.

These 14 come from one call, one product catalog pull, one Reddit scrape and one swipe-file digest. The full engine runs on your rejection log, your reviews, and the communities where your buyers actually talk, every week.

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